Instructional Design
Interactive and animated presentations, video design, and educational experience design.
Experienced Senior Graphic Designer based in Riyadh, Saudi Arabia with 15+ years across printing, packaging, advertising, exhibitions, communications, instructional design, infographics, dashboards, and 3D visualizations.
Skilled in Adobe Creative Cloud, 3Ds Max, Cinema 4D, Power BI, Microsoft 365, MS Visio, and Unreal Engine. Ashraf leads projects, improves brand engagement, and delivers innovative visual solutions.
Morganti GCC
Media consulting, presentations, reports, marketing materials, training content, interactive learning, data visualization, Power BI dashboards, and transformation project communication for Riyadh Municipality and Ministry of Sport.
Wesal International
Designed 2D/3D approvals and artistic shows for National Day 2023, Foundation Day 2024, Al-Hob Market Festival, Barzan Market Festival, and International Traffic Safety Forum & Exhibition.
Interactive and animated presentations, video design, and educational experience design.
Art performances, company profiles, sponsored files, procedural guides, national guides, and project files.
Flow maps, design thinking visuals, mind maps, charts, and complex information simplification.
Digital reports, analytics, charts, Power BI dashboards, Excel Power Pivot, Microsoft Fabric and Tableau dashboards.
2D/3D concepts, event approvals, exhibition stands, festivals, forums, and artistic show visuals.
Marketing materials, proposals, internal communications, social media posts, and brand-consistent visual systems.

Creative direction, contract analysis reporting, governance visuals, dashboards, and executive-level decision support for the Ministry of Sport A&FM Transformation Projec...
Open Project →
2D and 3D artistic show approvals and event visuals for National Day 2023 in Dammam, including presentation-ready event concepts and visual assemblies.
Open Project →
Festival identity support, layout direction, 3D event visualization, and audience-facing visual experiences for Al-Hob Market Festival 2024.
Open Project →